January 19, 1968
To BOSS JOCKS
From: Ron Jacobs
The attached numbers for January-only serve as a good reminder to
all of us that we don't get a thing without working for it. In order
to bask in the brief glory of a few good numbers on a piece of paper
we gotta put out the best effort 24 hours a day, 7 days a week, 52
weeks a year. There ain't no substitute. If you aren't giving it
your all there's someone on another station just dying to get #1
ratings...and he could be swinging his ass off. One push button.
Little nudge on the transistor dial. A rude answer on the phone.
Two records in a bad combination (and we been having our share of
strange musical sequences): Otis Redding followed by Joe Tex...come
on...a computer or a UCLA freshman wouldn't goof like that!!!) Or...and
is this really a problem...repeating records too fast, tightening
the cycle. Sure it's important to balance tempo, mix up styles, get
the proper cue-in times etc..but there is no excuse for repeating
The Strawberry Alarm Clock within an hour and 20 minutes during the
same show (which happened yesterday on "Boss" Radio!) The listeners
don't give a damn where the one-liners go and when. But they are
insulted when something like this happens. And the station isn't
getting its money's worth when you're opening the mike at the last
minute with the time sig and your name and into the spot bla, bla,
bla. There are fifty titles on the playlist. Play them all and mix
them up. And have you heard this Charlie Tuna guy on KHJ in L.A.?
He opens his show saying something (like about the State of the Union
speech or the Bob Hope Vietnam special) and continues to be clever,
or funny, or provocative or selling the station...for three hours.
It's and unflattering disgrace to only have a 2.3 lead against KRLA
at night...are you kidding?!? WE CAN'T LET UP FOR ONE MINUTE OF ONE
HOUR OF ONE SHOW OF ONE DAY!!!
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