May 2, 1967
To BOSS JOCKS
From: Ron Jacobs
The response to the BIRTHDAY contest is incredible. I'd estimate
that the items we've already received represent 10,000 man-hours.
Really well thought out and inventive material coming in. This shows...more
than anything we've ever done...how much loyalty and identity KHJ
has built in the last two years. It also proves that we don't ever
have to say we're number one...the audience knows it. Make it sound
like you appreciate both the message ("Happy Birthday") and the time
and creativity that went into the card. Don't use words like "thing" and "stuff" when
describing. Above all, NO SARCASM when describing the cards! A lot
of effort went into the finalists' cards...you put some effort into
your description. Any two-dimensional cut-and-past job is a COLLAGE.
Any three-dimensional item is with a CONSTRUCTION or an ASSEMBLAGE.
There are also MOBILES, (hanging decorated items like champagne bottles,
shoes, model planes, etc.) Describe how it was done: paint, crayon,
ink, pencil, pentel, felt pen, etc. If there's a poem, READ IT .
. . Give its SIZE...SHAPE..COLOR...GENERAL DESCRIPTION...and written
message. Be factual...don't say it's "incredible, out of sight, unbelievable" and
leave out what it is. These people are sincere. You be the same in
acknowledging their efforts . . . Do not talk after the :19 two punch.
( End
of excerpt )
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