March 1, 1966
To BOSS JOCKS
From: Ron Jacobs
The Hooper ratings are on and will be taken through Monday. This
is the time we must continue to show as well. We finally broke through
in printed average figures but we must hold or improve our position.
If we don't there'll be a loud chorus of "fluke," "flash in the pan," and "I
told you so" type remarks. Not that comments in the trades, or even
the agency level should be our motive. Our goal should be to maintain
what we earned and put our best efforts into the sound of the station.
We must have the same attitude any winning ball club: Brand new day,
brand new game. The Dodgers don't get any points this year for last
year's wins. And the fact that they're champs won't stop any base
hits by the opposition unless L. A. plays like champs. So during
the week don't relax because we're already there. Any numbers we've
had, good or bad, are last season's headlines; the L. A. teenager
is more fickle than any Dodger fan. KRLA is fighting now. They're
down and thinking status...and thinking about job security, paying
the rent, staying in the big market.
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